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The website states the following, "The Second Generation Of Meek Paddles Has Arrived." We analyzed that the web site said " A blade weight reduction in every shape and size." It also stated " Increased blade strength with our new Externally and Seamlessly wrapped neck. Tapered blade to paddle shaft joins. A New X-Small size G-Series. With all the Standard Meek Paddle Features. 100 Australian Made and Owned. Meticulous placement of different types of purpose selected carbon fibre cloths, to maximise the strength properties in the direction of forces." The header had Paddles as the highest ranking search term. This keyword was followed by Kayak, Canoe, and Meek Paddles which isn't as urgent as Paddles. The other words they uses is Meek Kayaks. Paddling Australia is also included and will not be viewed by search crawlers.